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The Content Toolbox


Mar 28, 2020

I take a look at the trends of how sales have happened through the years, from early dusty western towns through the big business boom – and now into our online world. The name of the game now is to create that know, like and trust factor – to create relationships with prospects right from the start, attracting those that will become raving fans of your business. I’m changing the model of my online service business and talk about why I’m starting with a podcast – how I’m creating a YouTube channel, and blog site and creating social content for Facebook, Instagram, LinkedIn, and Pinterest while still only recording two podcast episodes per week. And I talk about the importance of the user experience and how to create the perfect customer journey map that will attract your ideal customer, creating raving fans right from the beginning.