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The Content Toolbox

Jun 25, 2020

Finding your dream customer and using segmentation marketing to reach them is a key strategy that will save you time and money and help to increase your conversions. Understanding who is your target market and how to attract those customers can be tricky.

Guest expert and Facebook Ads expert Lisanne Murphy shares...


Jun 23, 2020

Content repurposing – let’s take a look at how to repurpose your content on social media. I look back at traditional marketing vs digital marketing and compare some of the tactics – and how some of the advantages of traditional marketing can be used as effective digital marketing strategies today.

Most importantly...


Jun 18, 2020

Knowing your customer needs and wants can be a key to a successful business that can will scale. My guest expert today Geeta Nadkarni reveals her unique technique to identify ideal client needs and wants - and how it all starts with identifying and overcoming your own limiting beliefs.

She shares her own entrepreneurial...


Jun 17, 2020

Personal Branding Strategy & Examples / In this episode I share with you my commitment to purple as my personal brand and the strategies that I’ve used in the past to build my personal brand.

I share how you can develop your own personal branding strategy and take a look at the strategies used by other key influencers...


Jun 12, 2020

Email nurture campaign – welcome email series – nurture sequence emails. However you say it, lead nurturing is super important. Guest expert Yara Golden joins me as we dive deep on defining who it is you’re talking to and understanding communicating with your ideal customer, then how to tell them a story through...