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The Content Toolbox

Mar 30, 2021

Today I'm sharing the content marketing plan that I personally use for my digital marketing business. Whether you are a full-time content creator who wants to develop your brand or a small business owner who wants to use some social media juju to promote your product, creating a content strategy will make content...


Mar 25, 2021

"What is your greatest strength and weakness?" is a common job interview question that, when you know how to answer, highlights how different you are from your competitors. But as business owners, we don't often have someone to ask us such questions to reflect on. Our guest Jason Lam shares tips on how to discover...


Mar 24, 2021

One huge blogger dilemma is choosing whether to:

  1. write about already popular blog topics, which — if they're already popular — are hard to compete with
  2. write about super niche topics that may not have enough searches to be profitable

So in this episode, I share with you my SEO content research strategy to come up...


Mar 18, 2021

Stephanie Hill-Manuel is back on the hot seat as I help her step up her digital marketing game for 2021. We dive deep into her coaching business, figuring out what works in her current marketing strategy: project management, content creation and targeting. We also developed a more efficient system for the future:...


Mar 16, 2021

I used to think that I need to be creating content for social media 24/7 in order to drive traffic to my website. That is insane, right? As a newbie entrepreneur, I was guilty of overcomplicating things. The good news is, I figured out the best content creation strategy for monetization. It is all just about repurposing...